Organizational Behavior
Organizational behavior (OB) is the scientific study of how people interact within groups. It is a multidisciplinary field drawing on theories and concepts from psychology, sociology, and anthropology to understand, predict, and explain the behavior of individuals, teams, and larger organizations. OB emphasizes the importance of people and relationships to the success of a business. It is used to gain insight into behavior in order to better manage people and improve their performance. By leveraging the knowledge gained from OB studies, organizations can increase productivity, reduce turnover, and create an environment that is conducive to healthy and mutually beneficial relationships.
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